Hello, this is Daniel Joseph. I am a senior guest writer at Buy Custom Logo.
10 controversial moments in logo design
In design culture itself and in the general public, branding has always helped generate intense reactions. And with the power of social media, the news will now be spreading across the world in no time.
There are many cases to choose from: whether it is a logo that induces outrage because it contradicts an already revered brand or an offensive advertisement or simply a broad disregard for the artistic work itself . Here you will find some of the most notable logos and designs that are dividing opinions on their launch. Any of them today is just as divisive.
Refresh Slack’s logo shatters opinion:
Slack spoke of redesigns that damaged a much admired brand and caused artists and clients to reverse their dynamic model this year. We can see from the document that Slack has chosen a brand overhaul. The existing emblem featured several overlapping colors, which did not match all newspapers. Granted, it looked awesome online, but the style was limited by the background colors when printed with ads.
Instead, Slack introduced a new emblem that boils down to its parts in the previous design, refines the idea, and makes sure the previous version doesn’t have any versatility. And everyone despised him, of course.
Leeds United annoys their home crowd:
Leeds United’s fleeting legacy, by comparison, has sparked considerable and miserable anger over it, just over the praise from the fans. The latest coat of arms was unveiled by Leeds with the proud claim that it was under control for six months, 10,000 people were reportedly contacted by the project. It quickly became very clear that all the wrong people had been asked.
It didn’t connect with the emotion of the Leeds fans, the fist on the chest – and the translation of the fist into an almost artistic vector. For everyone. The new custom logo design company has been canned in the wake of a divisive storm, which has gone way above the fan base.
Uber drops its ‘U’:
When he dragged his huge ‘U’ logo – which was important if nothing else to spell classic obscenities onto the phone’s home screen – and he replaced it with a pair of smartphone symbols , one for the “ rider ” and one for the app used by the driver, Uber has managed to outrage everyone except the licensed taxi drivers.
Instagram goes flat:
The rebranding was a milestone in the transition from skeuomorphic to flatform when Instagram updated its logo in 2016. The smart, practical image of a retro camera has become a basic graphic type packaged. with a neon rainbow gradient.
For many Insta fans, this has gone too far. Ease and minimalism are the targets. Some call it loud; others say it should have been done in 1995 via MS Color. Some have argued that Instagram tried to be chic, desperately, but failed miserably. But the logo remained in front of Gap. The mark clung to its guns and eventually the rage died as it began to rise towards its people.
The Hillary Clinton logo:
As Hillary Clinton unveiled her logo in 2015, people were ready to criticize her style. Some thought it looked like a hospital sign, many thought the big red arrow symbolized a right turn, and many hated the simplistic style because it only looked amateurish.
Meanwhile, WikiLeaks believed it smashed its logo and those with a thinner view of the truth persuaded it was either holding secret messages about Hillary’s fall in the White House or pushing the country to the side.
Here is how you see, a minor change can spark controversy over logo designs, if you are going to order a logo or redesign your existing logo, try to get rid of the mistakes made by the companies mentioned above.
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