WWhat’s the best dive bar jukebox song of all time? “Anything from Johnny Cash.”
Name the first good drink you drank and where you drank it. “I remember visiting the King Cole Bar inside the St. Regis Hotel. I had the Midtown Spice Cocktail, which called for bourbon, apple liqueur, Domaine de Canton, and Angostura Bitters with a maraschino cherry.
Which book on cocktails or spirits is your favorite resource? “The Savoy Cocktail Book by Harry Craddock. “
When would you most like to drink a cocktail? “I always found inspiration in the late 50’s and early 60’s. The days of Paul Newman and James Dean. I would love to sip a cocktail in Capri.
What spirit do you always have in your home bar? “It’s important to have a well-balanced bar, but I always make sure I keep my favorites. Gosling’s Rum, Legent Bourbon and Clase Azul Tequila are three of my go-tos.
Do you have a signature cocktail that you love to make? “If I get whimsical, I love a Dark & Stormy. It’s simple to do, but packs a punch. A little dark rum, ginger ale, and lime is all you need.
Rocks glass or cocktail glass? “Glass of rocks. Always.”
Martini or Manhattan? “The Manhattans are a classic, as is the city from which they are named.
Is it better to buy clothes with a drink in hand? “Sure! We built a bar in our Madison Square store and we always offer a drink to our private customers. It helps you relax and not feel embarrassed to try new styles. The whole process is more pleasant. ”
You’ve just collaborated with Legent Bourbon to release a limited edition Bourbon Selvedge denim jacket. How did the whiskey inspire you to design the jacket? “Legent brings together the best of the East and the West. Throughout my career, I have spent a lot of time in Japan which has given me the opportunity to understand the nuances and precision of culture and apply it to my work in the United States. When Legent reached out to me to help redefine another American classic, like denim, it was obvious. Focusing on Legent’s rich history, merging Kentucky distilling tradition with Japanese blending expertise was a great place to start for inspiration.
You can buy Todd Snyder’s limited edition Bourbon Selvedge denim jacket here
The interview has been condensed and edited.
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