The newly reworked app logo, which was released in January, featured a cardboard box design with a strip of blue ribbon on it.
After the launch, Twitter users complained that the image reminded them of the toothbrush mustache worn by the Nazi dictator.
My parents use Amazon almost every day. They are going to be lost for the next few days. When they ask where Amazon went, I’ll tell them to look for the Hitler box… https://t.co/u1YcJUBNSN
– Sam Hutchings (@Smutchings) January 26, 2021
“My parents use Amazon almost every day,” Sam Hutchings said. “They are going to be lost in the next few days. When they ask where Amazon went, I will tell them to look for the Hitler box… ”
Yesterday people started to notice that the design had been changed, with the blue ribbon now looking more like a post-it.
– alex hern (@alexhern) March 1, 2021
Amazon reportedly made the change on February 22.
The company did not admit changing the logo due to complaints that it supposedly looked like Hitler, although it seems very likely.
In a vague statement provided to TODAY, the company said, “Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement and joy when customers start their shopping journey on their phones, just as they do when they see our boxes on their doorstep. “
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