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Big Tech – S3E02 – Heidi J. Larson on the root causes of vaccine reluctance



Vaccine reluctance and anti-vax sentiment have been around for as long as the vaccines themselves have been available. Misinformation about vaccines has, for example, led to a decline in early childhood immunization, leading to a global resurgence of the measles virus. In 2020, a vaccine appears to be the only viable route to end the COVID-19 pandemic and return to normal. But many are wary of this new vaccine (or vaccines) and might refuse to be vaccinated. In this episode of Big Tech, Taylor Owen chats with Heidi J. Larson, author of Stuck: How Vaccine Rumors Start – and Why They Don’t Go Away and director of the Vaccine Confidence Project. Larson’s work on vaccine reluctance traces the root causes of a lack of trust and anxiety in our institutions. This mistrust is shared and amplified by the social media platforms we have today. The COVID-19 vaccine is an opportunity to restore confidence in governments, big pharmaceutical companies, scientists and the media, but only if handled properly. Larson explains, “For me, this is the ultimate litmus test on many levels of confidence. Because, like I say in the book, I don’t think we have a problem with misinformation, as much as we have a relationship problem, and misinformation, in a sense, is a little symptomatic of not trusting domains. . “Learn more about the Big Tech podcast playlist on YouTube: Subscribe on: Apple Podcasts Spotify
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