It’s time for the fashion industry to stop using the terms ‘ethnic’ and ‘tribal’

A quick search on websites like Dresslily, Amazon and Newchic for shirts, dresses and skirts with elaborate patterns and bright colors will often allow customers to find the word “ethnic” in the product description. Products that involved a mix of designs, multiple colors in mixed designs, or that did not have the classic American outdoor look or preppy look are often categorized as “ethnic” or “tribal”.

“Tribal” is often used to describe prints inspired by Central and West African cultures, or to refer to patterns and fabrics that have been inspired or co-opted by various African tribes across the continent, and widely generalizes several cultures. African as they are all monolithic. .

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