A trio of telegenic women under 40 – press secretary Kayleigh McEnany, senior adviser Hope Hicks and first daughter Ivanka Trump – spent the final days of the campaign unmasking most of the time, literally and figured, to work to rekindle Trump’s position with female voters, a demographic who could decide the election, while doing more than their fair share of damage control – which often seems to end up being a woman’s job. at Trumpworld.
“I see them as very effective,” said Matthew Mackowiak, Republican strategist and chairman of the Potomac Strategy Group. “They are compelling communicators, not over the top, and character witnesses who offer a different level of credibility. It’s a softer sale. Suburban women can probably identify more with Ivanka than with Jason Miller or Peter Navarro. “
In other words, these three women are about as normal as you get in Trumpworld. They do not come from marginal groups but from traditional institutions. They didn’t shout at MAGA rallies about the lock-up of Michigan Governor Gretchen Whitmer or the corruption of the Bidens (one of Don Jr.’s favorite subjects). This relative restraint has made him one of Trump’s most valuable surrogates, all the more powerful as they have often received less critical scrutiny than their male counterparts.
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