The next thing to rescind is apparently the word “normal,” with corporate giant Unilever vowing to ban the use of the description on all of its products.
“In a statement on Tuesday, Unilever revealed that its brands would ‘remove the word’ normal ‘from advertising and packaging” after 70% of those polled in a survey said the word had a negative effect and that the beauty industry needed to be more inclusive. », RT reports.
Sunny Jain, Unilever’s president of beauty and personal care, said the company was “committed to challenging harmful norms and stereotypes and to shaping a broader and much more inclusive definition of beauty.”
The skincare giant will also ban “all digital alterations to body shape, size, proportion and skin color” in TV commercials, print advertising and product images in order to ‘be more “inclusive”.
Many leftists celebrated the move, though others wondered “how its brands could now ‘describe non-oily, non-dry, non-combination and non-sensitive skin” on the packaging of its skin care products. , otherwise as “normal”.
This is yet another example of awakened corporate capitalism, where transnational corporations engage in signaling moralizing virtue in order to gain millions of people in free publicity and approval from the mob that now runs the company.
Here’s to say NO to normal, and #YESToPositiveBeauty 💁♀@Unilever removes the word normal from all its beauty packaging 🙏 This is the first step towards a #Including industry, and I can’t wait to see what happens next! #A stereotype https://t.co/CB0ab1Munm pic.twitter.com/DM50lwhOaD
– Aline Santos (@alinecsantos) March 9, 2021
Meanwhile, the countless real social justice and environmental scandals that plagued the company will likely be forgotten.
Much like Boohoo, who has strongly expressed his support for Black Lives Matter while overseeing a slave labor policy among its ethnic minority employees, Unilever has been embroiled in a forced labor scandal.
Having been blamed for massive deforestation in Indonesia via its purchase of palm oil, a 2016 Amnesty report found that Wilmar International, Unilever’s palm oil supplier, profited from child labor and labor strength.
In 2019, Unilever was also named one of the top 10 plastic polluters in the world by BreakFreeFromPlastic.
This follows an out-of-court settlement in 2016 where Unilever was forced to pay compensation to hundreds of workers at a mercury thermometer factory operated by Unilever’s Indian subsidiary that was caught dumping toxic mercury waste in a densely populated part of town.
Unilever also withheld information about a 2016 salmonella contamination of grain sold in Israel, which led to two multi-million dollar class actions.
The company also demanded the firing of the editor-in-chief of the Sri Lankan edition of Cosmopolitan after refusing to promote the skin whitening cream.
Unilever had also previously been fined 104 million euros by the European Commission for establishing a laundry price-fixing cartel in Europe.
But none of this matters to “progressives,” as the company has now joined their crusade against “offensive” language, with the word “normal” becoming the next target for elimination.
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