What is the color of ambition? Rose, if you ask Instagram. Specifically, ask the dozens of celebrities and female activists who have taken a shocking fuchsia outfit from the Argent clothing line and they’ll tell you: “strong and proud” is the hue of this moment.
Last week, Argent launched their Election collection, which includes a $ 250 top and $ 150 pants. (Both are currently out of stock.) Some of the profits will benefit Supermajority, a women’s advocacy group.
The brand, which has dressed Kamala Harris, Alexandria Ocasio-Cortez and Hillary Clinton, enlisted celebs like Kerry Washington, Amy Sedaris and Marisa Tomei to model the costume on Instagram. With this, a new way of # Resistance-wear was born.
“We believe the time has come for women to boldly take ownership of our collective power,” said Sali Christeson, founder of Argent. Fast company. “We wanted to create a visual representation of this power.” (A rep for the brand did not respond to The Daily Beast’s request for comment.)
There is nothing subtle about the demanding color. But when it comes to the sartorial campaign, the pink suit is a lot less literal than the endless VOTE merchandising that clogs social media feeds as America heads into Election Day. And it’s undoubtedly more stylish than most election year clothing options, which tend to be downright silly.
A $ 400 suit can’t achieve true American female super-majority – it’s too expensive for that. Ultimately, Argent pulled off a successful advertising campaign. Wearing a pink suit and doing nothing else is not activism.
But like Pantsuit Nation and the pink beanies of 2016, the bespoke piece succeeds as a visual movement. You probably won’t see him in the real world – who dresses these days, anyway? – but its ubiquity online means enough on its own.
Even if your eyes aren’t open to the ‘powerful women’ Instagram feeds, you may have noticed another pink suit that went very viral last week – the one Savannah Guthrie wore to interview Donald Trump at the hotel. NBC Town Hall.
Don’t hope: it wasn’t courtesy of Argent. “She’s had this costume in her wardrobe for years, and she’s worn it on the show and in interviews,” a source told New York Post. “There’s no meaning to that – she just knows what looks good on a set.” They added that the same costume graced episodes of Today sporadically since 2018.
“There is no doubt that non-verbal communication continues to be a really powerful tool,” said Lauren A. Rothman, a DC-based fashion consultant. “It’s something I talk about all the time – anything you can say before you start talking. I think this pink silver suit is one of those examples.
Argent has several notable political placements since its inception in 2017. It has found fans in Huma Abedin and Katie Porter, campaign manager Erica Kwiatkowski. Rothman said his customers love the suit’s deep pockets and that the material “travels well.”
“People wonder how you wear your clothes on a politician,” Rothman explained. “It’s a really hard thing to do. Much of a politician’s wardrobe is not planned in advance to line up with brands. “
The pink suit was modeled on celebrities, not politicians, though the message is inherently partisan. “The costume didn’t have to be worn during a debate, it was just worn by people who encouraged you to vote,” Rothman added. “As a result, Money is part of the 2020 conversation – they are the conversation.”
Doris Domoszlai-Lantner, a fashion historian from New York City, says the costumes are reminiscent of both the mighty dressing of the 1980s and the current pink cat hats. She also sees more dated references: “It reminds me of Paul Poiret’s harem pants from the 1910s, which coincided with the suffragette movement and made it slightly more acceptable for women to wear pants at that time,” Domoszlai said. Lantner.
She added that she feels “divided” between labeling the color magenta or fuchsia. The two shades are very similar. “But technically, magenta literally sits between red and blue on the color wheel,” noted Domoszlai-Lantner. “So it’s this midpoint that can speak to Democrats or Republicans, if you want to be PC about color choice. Obviously, the political message behind the way [Argent] using it specifically is more liberal. But it could help subconsciously lead women who were considering voting one way to a different conclusion.
No matter what you want to name, it’s definitely do not the placid, dreamy millennial pink that was everywhere before 2016. (Or the soft pink dress seen last week on Amy Coney Barrett during her SCOTUS Senate hearing.) “Millennial pink was very cute,” Domoszlai-Lantner said. . “It’s not that kind of rose.”
There is something urgent about the Argent trial, which makes sense for something that was launched in the last gasps of this frenzied election year. Domoszlai-Lantner noted that white and purple were the colors of the suffragette movement. (Hillary Clinton wore a purple collar for her concession speech.)
“Purple is very similar to this pink, but this pink is so much more vibrant,” she says. “I think it’s because women right now think it’s important to get this message across, maybe even more so then. During the suffragette movement, it was about acquiring rights. Now we are at stake to lose them. So in terms of color choices, maybe you need to draw more attention to the potential for losing so much. “
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