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You haven’t noticed Jill Biden’s campaign style. That’s the point.

SSome of Jill Biden’s accessories, such as her face mask and Stuart Weitzman boots, have a very literal message: VOTE (especially, one might assume, for her husband).

But the rest of her wardrobe serves a quieter purpose: it’s a visual reminder of the values ​​her husband promised. Her outfits – an emerald green satin wrap dress for the first debate, a wool blazer, a printed scarf, a maxi dress and suede boots for a campaign step in Pennsylvania – speak the language of a seasoned and competent dresser. .

After decades of working as a college professor and as the wife of a politician, Dr Biden understands how clothing communicates personality. But like running mate Kamala Harris, she never wants that to be all she’s wearing.

Dr Biden often wears his outfits, earning him points for “relatability” on social media and can be considered an olive branch for environmentalists. (Although banning fracking would do more to help the climate crisis than recycling a dress or two.)

In an election that some say depends on the support of suburban women, Dr Biden looks like it. The subtext, like New York Times Chief fashion critic Vanessa Friedman put it in a headline, “Jill Biden is not Melania Trump.”

Asked about fashion in previous interviews, Dr Biden seems to have a cavalier relationship with style. “I think how I meet my students is important,” she said. Marie Claire in 2010. “I want them to see how professional women dress.”

In one Vogue profile of Jonathan Van Meter, Dr. Biden “[shrieked] with a combination of disbelief and glee ”when asked about campaign fashion. “‘Oh my God! outfits?! Said the former second lady. “I’m going to Pittsburgh on Monday for Joe’s first rally, so I have to have an outfit for that, then tonight I’m giving a speech in Miami and I have to have a fancy outfit … i have a cute pink dress with sequins at the bottom.

On March 18, the date of Biden’s launch rally in Pennsylvania, Dr Biden wore a yellow highlighter dress with a blazer. “LOVE” was written on the back. The bloom was a bit kitschy, but you can imagine other women her age might own something similar.

There is an ease in Biden’s wardrobe, and his pieces look lived-in – not just thrown in for an event or a photo.

In August, WWD spoke with Sissy Dent Aerenson, a [Biden] family friend ”and owner of the Wilmington, Delaware store, Peter Kate. “She’s not influenced by designers,” Aerenson said. “She’s much more influenced by the occasion and what she needs for her different events.” The trader added that Dr Biden has “always been the kind of buyer who looks at the price tags.”

The price of the Dolce & Gabbana dress she chose to wear until the last debate: $ 2,195. Barely her most accessible look, although the floral-print sheath can be easily imitated by cheaper retailers. The Italian luxury brand – which Melania Trump has also worn on several occasions – is a somewhat controversial choice, given the brand’s blunder-prone founders.

Dr. Biden rounded off his midday with a matching face mask. The look, once again, demonstrated the fun potential of FLOTUS, especially at an event that was anything but that.

But for her next appearance, it was Professor Biden again – vanished “fancy outfit” replaced by an unassuming maxi dress, jacket, and mammoth-patterned scarf. Although she and Joe Biden were as close as ever at the rally, holding hands and talking together, Jill Biden has proven once again that she is no decorative accessory. Her clothes help sell a story, but what she’s wearing is, right now at least, totally irrelevant.

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